Recommendation — Option B
Pick Option B (quotes-per-lens limit). The wow moment in MindShift
is the historical-figure quote — that is the moment a user
understands what the product does and why they would pay for it.
The industry consensus from NN/g, Appcues, and Reforge is
consistent: gates fired after a user has experienced
product value convert better than gates fired before. Option B
fires at peak intent — when the user has felt the wow and is
reaching for more. Option A fires upstream of the value moment
and inherits the well-documented sign-in-wall abandon rate.
Option C is closer to right than A, but assumes a behavior
(multi-lens exploration) that may never happen, leaving the
gate dormant.
How to falsify this
- Reviewers consistently report wanting to try multiple lenses on the same thought before being asked to sign up — Option C was right and B is gating too early in the engagement arc.
- Reviewers report the gate firing mid-quote-stream feels like an interruption rather than a natural pause — the threshold is wrong, or Option A is right and the gate belongs upstream of any wow moment.
- Reviewers do not understand what they are being asked to sign up for at the moment the gate fires — the issue is gate copy and trust framing, not gate placement, and none of A/B/C is the lever to pull.